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Kit Yarrow, Ph.D.

• Kit@GenBuy.net
• (415) 442-6517

Kit Yarrow is the envy of her friends - after all, it's her job to go shopping. In truth, she spends more time at her desk analyzing research. But the job of a consumer psychologist does involve "field research" too.

Kit is an award-winning consumer research psychologist and a professor of both psychology and marketing at Golden Gate University in San Francisco. She chairs Golden Gate University’s Psychology Department and is the 2009 Outstanding Scholar of the university. Kit's taught consumer behavior at universities around the world, from Slovenia to Malaysia, including the Helsinki School of Economics and U.C. Berkeley. Her consulting clients have included General Electric, Del Monte, Novelis, Landor, Nokia, and AAA.

Kit’s speeches on consumer trends, Generation Y and marketing research have been well received around the world. She has delivered keynote speeches and presentations to AC Nielsen, the American Marketing Association, Institute for International Research (IIR), Sanoma Magazines (Finland), IME (International Management Education), the American Psychological Association, and spoken for dozens of industry and trade organizations.

"Thank you again for your excellent and highly compelling program. It was a sold-out event and we sold out of your books afterward as well. Among the many compliments, one comment stood out in particular --  you presented statistics and research findings but also clear insight into how to use those findings and actually apply them to your own business.    

Both your rich content and uplifting presentation style flowed easily as you presented complex material in a thoroughly engaging manner that kept everyone on the edge of their seats -- and wanting more when our time was up. 

We'd be happy to have you back to the Club for another installment -- and I personally got a great deal out of what you had to offer. 

-Kevin O'Malley, Chariman, Business and  Leadership Forum of the Commonwealth Club of California

"Your Gen Y talk was very informative and interesting and all of the evaluations were very positive. I'm hoping you'll be available for another presentation in 2010."

-Mary Foston-English, Stanford University Faculty Staff Help Center

"Thank you for your excellent and thought provoking sessions. The Lowe's Expo was a huge success and you were a big part of that."

-Katherine Hurst, Lowe's Professional Development

"Not only did you convey great information our industry really needed to hear, but your style and delivery were outstanding, very well received by our group."

-Stan Pohmer, 2009 Cornell University Seeley Conference Chairman

"The Vision Conference focuses on high-level business topics that appeal to general managers and business leaders (in the nonwoven-based consumer products arena). Kit was a fabulous addition to our January 2009 conference - she is an outstanding speaker who captured the audience and gave the attendees exactly what we look for: important insights that are both relevant and actionable. We will definitely want her back!"

- Rob Johnson, 2009 INDA Vision Conference Chairman

"Kit's presentations are always a big hit at our client conferences. She blends psychology, marketing and research together in completely fresh ways that leave everyone talking. She’s an impressive and inspiring speaker."

- Paivi Kauppinen, AC Nielsen Finland, Marketing Director

"The Gen BuY presentation zeroed in on a topic of high interest to every business person today. It was filled with deep, actionable insights, many of them the audience had never heard before, so it was a great learning experience and very well received."

- Joe Skorupa, Editor-in-Chief, RIS News - Cross-Channel Executive Summit

"Kit created for our media marketing department an in-depth analysis of young women that was presented to media planners in a seminar and also in workshops with key customers. Her insights on young women sent the audience back to their offices with new ideas and deeper understanding of the target groups' needs. Not to mention the fact that most of the audience was wiping their eyes remembering their own youth..."

- Susanna Brummer, Sanoma Magazines Finland

"I am loving the consumer psychologist… she is well-spoken and sharing great insights."

"Kit Yarrow – my new data heroine – loved her."

- Official Twitter posts from the 2009 Y-Pulse Youth Marketing Mashup

Television Appearances

Kit on Twitter

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